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Sunglasses to Suit Your Esteemed Lifestyle

If you’d like to demonstrate your true worth, why not wear solid-gold sunglasses with the Bent...

When you think of high-end automobiles, you must think of Bentley Motors. Likewise, when you consider limited-edition high-fashion (and high-dollar) eyewear, you must think of Estede. So it is natural that Estede should build on Bentley’s proud heritage and its long tradition of design with a collection it calls Bentley Eyewear. Despite their steep prices, the limited series of solid-gold sunglasses are exceeding sales expectations, particularly in the main markets of Hong Kong, China and Russia.

The styles are timeless but modern in shape, available in either 18-carat solid gold, silver palladium or platinum. (Yes, the gold sunglasses are the “low end.”) In all their forms, the Bentley Collection can be seen as the epitome of luxury eyewear. The characteristic Bentley logo settled in hand-polished enamel coating, as well as the carefully engraved surfaces -- which reflect the quilted leather design -- are some of the unique elements of this first collection. Although the materials denote exclusive and exceptional luxury, the styles themselves are easy to wear, simple and informal. (At least that’s what they tell us.)

As you might expect about sunglasses that cost from $14,500 to more than $45,000 (no, those aren’t misprints), each pair is made to order, individually numbered and limited to 100 pieces per color variation. The Zeiss polarized lenses provide improved vision in strong light conditions, and the sunglasses come with a leather presentation box and a hard case made to fit into the console of the Bentley Mulsanne.

“Our main attraction is the level of personalization that we can offer,” says Christoph Rosenauer, son of Albrecht F. Rosenauer, who founded Estede in 1991. “The customer can order the frames or sunglasses in the size needed, and we can offer them in white, pink or yellow gold (or even platinum if requested). Also the case is made to order and can be in any hide color that Bentley offers, since we use the same leather as Bentley. Due to this level of personalization, we only produce to order according to the customer’s specifications. We do not carry stock at present.”

In other words, these $15,000 sunglasses are not an impulse buy.